DEFEND

• Brand Refresh

• Web Design & Development

• Collateral Design

• Digital Marketing

Trust is a critical element to brand expression.

If a brand is not consistent, then it is really easy for an audience to lose trust and go to a competitor.

Being trusted as New Zealand’s foremost cybersecurity experts is something that DEFEND was delivering on, however their brand expression was far out of step with the level of expertise and sophistication they deliver to their clients.

In fact, DEFEND’s level of sophistication was so high that One NZ bought into the company in order to incorporate their cybersecurity expertise into its service repertoire.

Something needed to happen to visually and tonally bring DEFEND into line with this next level of professionalism. We needed to build a brand expression that reflected the values and purpose that DEFEND had developed organically, to build a brand consistency that customers could trust. And it needed to happen pretty quickly.

Starting with a brand identity refresh, we developed a new identity system – logo suite, colour palette, typography, product iconography, and image treatment. From here, we developed collateral templates to bring consistency across all of DEFEND’s customer touchpoints.

Simultaneously, we designed and built a new website that far more accurately reflects who DEFEND are and what they stand for, that communicates clearly how they help mitigate the risks of continually more sophisticated cyber threats.